Privacy Policy

Last updated: 16 August 2026

UrbanFarmly ("we", "us", "our") operates urbanfarmly.com. This policy explains what personal information we collect, why we collect it, how we use it and what rights you have over it. It applies to every visitor and customer, wherever you are located.

1. Information we collect

When you browse the site, place an order, create an account, subscribe to our emails or contact us, we may collect:

Name
Email address
Phone number
Billing address
Delivery address
Order and transaction history
Device, browser and operating system information
IP address and approximate location derived from it
Pages viewed and actions taken on the site

We never receive or store your full payment card number. Card details are entered into, and held by, our third-party payment processors. We receive only a confirmation of the outcome and a masked reference (such as the last four digits and card type).

2. Why we use it

To take, process, fulfil and deliver your order
To send order confirmations, dispatch notices and tracking updates
To provide customer support and handle returns, refunds and complaints
To detect, investigate and prevent fraud and unauthorised transactions
To operate, secure, measure and improve the website
To send marketing emails — only where you have opted in, and you can withdraw at any time
To meet our legal, tax and accounting obligations

3. Legal bases (UK and EEA visitors)

Where UK GDPR or EU GDPR applies to you, we rely on: performance of a contract (processing your order), legitimate interests (site security, fraud prevention, improving our service), consent (marketing email and non-essential cookies) and legal obligation (tax and accounting records).

4. Who we share it with

We do not sell, rent or trade your personal information. We share it only with service providers who need it to run this business, and only for that purpose:

Our ecommerce platform and website hosting provider
Payment processors
Shipping carriers and fulfilment partners
Email and customer-support providers
Website analytics and advertising measurement providers

We may also disclose information where we are legally required to, or to establish or defend legal claims.

5. International transfers

We are based in the United States and our service providers may process data in the United States and elsewhere. Where we transfer personal data out of the UK or EEA we rely on an appropriate safeguard, such as Standard Contractual Clauses or an adequacy decision.

6. How long we keep it

Order records are kept for as long as needed to fulfil the order, handle returns and warranty matters, and to satisfy tax and accounting requirements. Marketing contact details are kept until you unsubscribe. Analytics data is kept in aggregate.

7. Your rights

Depending on where you live, you may have the right to: access the personal information we hold about you; correct it; delete it; restrict or object to how we use it; receive a portable copy; and withdraw consent to marketing at any time.

If you are a California resident, you may request disclosure or deletion of your personal information and opt out of any sharing for cross-context behavioural advertising. See Your Privacy Choices. We will not discriminate against you for exercising these rights.

To exercise any right, email support@urbanfarmly.com. We may need to verify your identity before we act. We respond within the period required by the law that applies to you.

If you are in the UK or EEA and are unhappy with our response, you may complain to your national data protection authority.

8. Cookies

We use cookies and similar technologies. Full detail, including how to refuse them, is in our Cookie Policy.

9. Children

This site is not directed at children under 13 and we do not knowingly collect their personal information. If you believe a child has provided us with information, contact us and we will delete it.

10. Third-party sites

Our site may link to third-party websites. We are not responsible for their content or their privacy practices. Read their policies before providing information.